ABOUT HERO777
Hero777 was established in 2016 and is now a project of the ENZA Trust. ENZA is a Non Profit organisation and Public Benefit organisation ( 127-404 NPO ). ENZA is a section 18A approved organisation. To donate please click here.
Hero777 aims to increase awareness about organ and tissue donation in South Africa. Our aim is to use all avenues open to us to raise awareness. These include but are not limited to social media, print media, radio or television, events and campaigns.
How we came about
A number of years ago, a then 13 year old Durban boy, Matthew Legemaate, was placed on oxygen permanently and listed for a heart and bi-lateral lung transplant. Matthew had been born with a congenital heart defect, Tetralogy of Fallots and severe pulmonary atresis and had his first of many open heart surgeries at 36 hours of age.
At the time of Matthew being listed for a heart and bi-lateral lung transplant, we had no idea of the situation around organ and tissue donation in South Africa. As we talked about Organ donation, what it would mean for him and how difficult life may become, Matthew said that we need to find a medium to raise awareness about organ and tissue donation in South Africa. For a number of years we volunteered for a number of organizations and in December of 2015 a chance Facebook post on a community page changed everything and we started a Facebook page to help raise awareness and tell other people’s stories. Below is the initial post:
Over time we have told his story in the hope that this would encourage people to register as organ and tissue donors. At one point Matthew became determined to encourage people to register and we came up with the #Hero777 campaign.
WHAT IS HERO777?
7 people tell 7 friends, repeat this 7 times and we reach over 800 000 people. (See the diagram below:)
About Hero777
Hero777 was established in 2016 and is now a project of the ENZA Trust. ENZA is a Non Profit organisation and Public Benefit organisation ( 127-404 NPO ). ENZA is a section 18A approved organisation. To donate please click here.
Hero777 aims to increase awareness about organ and tissue donation in South Africa. Our aim is to use all avenues open to us to raise awareness. These include but are not limited to social media, print media, radio or television, events and campaigns.
How we came about
A number of years ago, a then 13 year old Durban boy, Matthew Legemaate, was placed on oxygen permanently and listed for a heart and bi-lateral lung transplant. Matthew had been born with a congenital heart defect, Tetralogy of Fallots and severe pulmonary atresis and had his first of many open heart surgeries at 36 hours of age.
At the time of Matthew being listed for a heart and bi-lateral lung transplant, we had no idea of the situation around organ and tissue donation in South Africa. As we talked about Organ donation, what it would mean for him and how difficult life may become, Matthew said that we need to find a medium to raise awareness about organ and tissue donation in South Africa. For a number of years we volunteered for a number of organizations and in December of 2015 a chance Facebook post on a community page changed everything and we started a Facebook page to help raise awareness and tell other people’s stories. Below is the initial post:
Over time we have told his story in the hope that this would encourage people to register as organ and tissue donors.
At one point Matthew became determined to encourage people to register and we came up with the #Hero777 campaign.
What is HERO777?
7 people tell 7 friends, repeat this 7 times and we reach over 800 000 people. (See the diagram below:)
